Sugar Daddy Dating Sites Battle It Out in Trademark Lawsuit

Seeking Arrangement (Seeking.com), a popular dating service that connects men and women who are looking for an arrangement, filed a lawsuit against a competing dating site—Successful Match (SuccessfulMatch.com). Seeking Arrangement alleges that Successful Match appropriated trademarked phrases that the dating service has used on its website for years. The targeted phrases include “mutually beneficial relationships”…