MTV prevails in Floribama in trademark case

On September 22, 2021, a U.S. District Judge for the Northern District of Florida granted ViacomCBS’s summary judgment motion against MGFB Properties’ trademark infringement claim under the Lanham Act. The producers of MTV’s “Floribama Shore,” a spin-off of MTV’s popular “Jersey Shore” franchise, used the same name for their show as a restaurant in Florida…